"A third of consumers say that a digital service failing is enough to negatively impact overall brand loyalty," was one of the stark findings from Atos' Demanding Digital report on 3,150 UK consumers' and citizens' experiences of digital services.
Digital consumers are keeping companies on their toes by demanding a better customer experience. With new, digital only organisations entering the market, new possibilities are abundant and easy to obtain; so if they choose to buy from your organisation, they will make sure you have fully earned the privilege. The new digitally demanding consumer increasingly makes their voice heard when they receive a poor digital service or when they don’t receive an omnichannel experience so mitigating these risks is essential.
Savvy consumers have little tolerance for poor performance or digital services that are behind the curve – and they want organisations to hear this loud and clear. A broken reputation will cost you – not just for today, but if you don’t quickly rectify this experience it could cost you the lifetime value of the consumer.
Consumers are shrewd, and what they crave in the (very near) future is ambitious and rapid; they expect the integration of developing technologies to provide them with immersive and customised VR retail experiences for example. This creates a massive hill for your organisation to climb to retain and gain consumers long term, all while maintaining competitive advantage.
All of this can be fast-tracked by joining us for a complimentary dinner at Maze. During the evening, you will not just gain the confidence that your company can achieve long-term consumer loyalty and trust – you’ll enjoy fine food too.
Discussion points will include:
This event is open to 6 C-Level & 3 VP, Heads of, Directors.
Address: 10-13 Grosvenor Square, Mayfair, London W1K 6JP
Maze Gordon Ramsay is situated in the heart of Mayfair and is just a short walk from Bond Street tube staion.
