It’s in our nature: the easier it is to do something, the more likely we are to do it - and this extends to your customers too.

The smoother you make your customer's journey (fewer forms, more automation, “smarter” documentation), the more likely they are to view their interaction with you as a positive one. All of this leads to customers automatically seeing your product/service as the reliable, easy and preferable choice - miles ahead of your competition. This level of customer engagement and trust builds long-term loyalty, which leads to greater conversions and profits for years to come.

Disruptive, new entrants are becoming market leaders by washing away decades of consumer frustrations. Consumers are at the point where they simply will not tolerate a painful, transactional experience - they’ll unapologetically go elsewhere. So, how can organisations anticipate (rather than react to) ever-rising customer expectations, and maintain competitive edge?

Find out how at this interactive dinner, with discussion and debate on:

• The most common frustrations that cause customer churn and abandonment, and how can organisations counteract these
• How new technology can create a frictionless customer experience
• The oft-forgotten element of digital transformation: overcoming the analogue hurdle of paper documentation
• Creating invisible reliability: making sure that customers prefer the ease of your product/service over the frustrations of your competitor
•  Instant delight: how delivering balanced personalisation can build concrete bonds between consumers and your organisation
• Trustworthiness and looking out for your internal and external customers: why making consumers feel like you are looking out for their best interests is vital to long-term retention
• Customers take control - how a great customer experience can be exclaimed by your consumers; and how a negative one can create irrevocable damage
• The importance of a seamless customer experience for internal/external stakeholders, on a global scale