The afternoon is designed to give you the opportunity to understand how experimentation and optimisation can play a crucial role in the development of your business-critical strategy, giving you the freedom and reassurance to:

• Maintain a competitive edge through constant innovation
• Refine and optimise existing processes (improving efficiency and maximising ROI)
• Trial new approaches without the risk often associated with failure
• Give your teams the freedom to put their ideas to the test without the ‘paperwork’ often required for major shifts in practice or policy

You will have the oportunity to get together with business peers to discuss what you’re trying to achieve, the challenges you’re facing, and to hear from your peers and industry leaders who are already using creative thinking and experimentation to:

• Optimise customer experience and lifetime value
• Increase conversions, ROI and revenue
• Overcome the hurdles of business silos
• Improve customer experience
• Avoid many of the potential pitfalls associated with taking risks

The dinner will begin at 7pm, and there are limited places for this part of the event so book as early as possible to ensure you can attend. We encourage you to attend the whole event, however, it is possible to arrive at your convenience.