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 Analytics Dinner 

 From Descriptive to Prescriptive: define and advance   your analytics strategy 
 18:30 - 22:30 
 Wednesday 14th March 2018 
 Mews of Mayfair, London 

Marketers are under pressure to extract maximum value from their performance and customer data. Leading brands recognise the need to progress beyond insightful reporting to a more sophisticated data-driven strategy.

Join analytics, insight, data and marketing leaders from the UK’s top brands to explore the latest thinking, evaluate your analytics maturity and define a roadmap towards a prescriptive approach.

  • What value are you extracting from your customer and marketing data?

  • Identifying the right questions for maximum insight: what do you really need to know

  • How can you analyse and assess your position on the analytics sophistication curve?

  • Developing a successful analytics strategy: what works, and what are your competitors doing?

  • Putting machine-learning into the mix - do algorithms hold the key to richer insights into your customers?

  • What are the best tools for visualising complex campaign data?  

  • Building a data-driven culture - how do you bring your organisation and team with you?

  • Overcoming the barriers to marketing analytics: what are the most common pitfalls?

In Partnership with 


This is a private event for members of our community. Membership is free and takes less than 5 minutes. As a member, you will have access to this and other complimentary events. Learn more

Please note this event is for 12 x C-level, VPs, Directors, Heads and Senior Managers in areas including Marketing, CRM, E-Commerce, Digital Marketing, Multichannel, Digital Experience, Online Marketing, Direct Marketing, Channel Marketing,  Customer Marketing, Customer Experience, Insight, Analytics & Data.

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