Marketers are under pressure to extract maximum value from their performance and customer data. Leading brands recognise the need to progress beyond insightful reporting to a more sophisticated data-driven strategy.

Join analytics, insight, data and marketing leaders from the UK’s top brands to explore the latest thinking, evaluate your analytics maturity and define a roadmap towards a prescriptive approach.

• What value are you extracting from your customer and marketing data?

• Identifying the right questions for maximum insight: what do you really need to know

• How can you analyse and assess your position on the analytics sophistication curve?

• Developing a successful analytics strategy: what works, and what are your competitors doing?

• Putting machine-learning into the mix - do algorithms hold the key to richer insights into your customers?

• What are the best tools for visualising complex campaign data?  

• Building a data-driven culture - how do you bring your organisation and team with you?

• Overcoming the barriers to marketing analytics: what are the most common pitfalls?

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