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Cheetah - Personalisation

 Cheetah Wine Club presents... 
 Perfecting Personalisation 

 How to leverage data for emotional engagement and lifetime value 


 18:00 - 19:30 BST 

 Thursday 6 May 2021 
 Virtual Event - Taking Place on Zoom 

Join fellow customer experience and personalisation professionals across retail & FMCG, for an evening of wine tasting with accompanied selected cheeses, as we explore how to delight and retain customers in an increasingly digital era.

In 2021, “changing customer behaviours” ranked as a bigger challenge for business leaders than changes resulting from Brexit and “changing working environments”. Today 78% of consumers consider shopping online better and easier than in-person, as a result of the pandemic*. But it’s not just customer behaviour that is rapidly evolving: the potential that augmented and mixed reality have to open up new touchpoints, increased demand for real-time personalisation across multiple channels, and what can only be described as the “cookie apocalypse”, are transforming how businesses will interact with consumers in 2021 and beyond.

So what should businesses do about it? And how can they drive emotional engagement? With many organisations struggling to track buying behaviour or to create a 360° view of their customers, inability to access and use data effectively is crippling organisations’ CX dreams. In this session, we will dive into the secrets behind data-driven hyperpersonalisation across touchpoints and explore how an end-to-end customer engagement platform can be the foundation for customer engagement success.

18.00 Welcome 

18.10 Wine tasting with The Graped Crusader 

18.20 Tailoring a Bespoke Boden customer journey

Rachael Thornton, Head of Global Marketing Communications, Boden

18.30 Knockout Wine

Richard Saxton, The Graped Crusader

18.40 The Path to Personalisation Perfection

Laura Brown, Senior Marketing Strategist, Cheetah Digital

19.00 Discussion rooms

Explore the secrets behind perfecting personalisation across multiple touch points. 

19.30 Close

In partnership with

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Rachael Thornton, Head of Global Marketing Communications, Boden

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A direct marketing specialist with 20 years’ experience across many retail sectors and industries. A true multi-channel marketeer, who successfully combines data and analytics with creative flair, resulting in highly profitable marketing strategies. Customer focused whilst commercially motivated, with a track record of successful, results-driven campaigns. Prior to Boden, Rachael has held roles at Long Tall Sally, Gray & Osbourn and Arcadia.

Laura Brown, Senior Marketing Strategist, Cheetah Digital

Untitled design (22)-1Laura Brown is a Senior Marketing Strategist at Cheetah Digital. Laura has over 10 years of CRM experience with brands such as AO.com and LateRoom.com, and has been responsible for setting and leading digital strategies in various B2C and B2B corporations in a number of sectors. Interacting with consumers in an innovative way, ensuring maximum engagement, increasing emotional loyalty, and offering a seamless omni-channel experience is one of the challenges that she and her team strive to meet on a daily basis in collaboration with our customers.

Richard Saxton, The Graped Crusader

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Richard has written for Harpers, The Birmingham Post and has acted as Find Wine's first wine critic! He’s written articles for Bromsgrove Standard and Sommelier India Magazine and has been a guest blogger for Majestic Wines. Richard is also a member of the Circle of Wine Writers. By day Richard is a lawyer; got to find some way to pay for the wine!


*Digital Consumer Trends Index 2021, Cheetah Digital research in conjunction with Econsultancy


This is a private event for members of our community. Membership is free and takes less than 5 minutes. As a member, you will have access to this and other complimentary events. Learn more.

Every Cheetah Wine Club accepted member will have a wine and cheese package delivered straight to their door. Vegan alternatives will be available too.

This event is for 15 x C-level, VPs, Directors, Heads and the drivers of live projects in Brand, Change, CRM, Customer Engagement, Consumer, Data, Digital Marketing, Innovation, Insight, Marketing, Personalisation, Strategy, Website and User Experience. 

Register to Attend