Chief disruptor live march 2019 agenda

Day One: Business Chaos

Why Projects Fail | Complacency and Threat | The Amorphous Consumer

08:30 - 9:00 Arrival & Chief Disruptor LIVE Poll

Which industry is the most vulnerable to disruption in the next five years?

09:00 - 09:10 Good Morning from Nimbus Ninety

09:10 - 09:25 "We Were Almost Billionaires"

Keynote:
Hear the story of a company that was on the cusp of success, only to be beaten by a more innovative competitor. How can you ensure your organisation isn't left behind?

09:30 - 09:45 The Complacency Index

Keynote:
Looking at how the original digital darlings (Uber, Airbnb, etc) are now being disrupted by the likes of Ola Cabs and new unicorns. Complacency is when businesses assume that nothing will change, even as it changes. Who fits that profile in 2019? What’s the route to success?

09:50 - 10:05 Post-Friction

Keynote:
The end of 'friction' heralds a new era of smart agents and buyers on our behalf. What does this mean for businesses and discoverability? How will consumer-brand interaction change as technology becomes more sophisticated? Prepare your organisation for "zero" user interface. Is this going to happen? And how have tolerances of friction dropped.

10:05 - 10:35 Break

10:40 - 11:30 The Algorithmic Buyer

Speed Dating:
What are the practical steps to take to start prepping for the 'post-friction' world? When people use smart agents to buy goods and services, how will that force the way we market ourselves to change? As AI becomes a more and more powerful tool in commerce, will the balance of power lie with customers, or large vendors?

11:35 - 12:25 The Personal Standard

Speed Dating:
Personalise like Netflix. Personalise like Spotify. But what these masters of personalisation have in common is piles of content to sift through. Personalisation is supremely relevant: it’s what they do. What level of granularity is appropriate for your service? How to personalise without irritating the customer? “Trust” is vague. Ask: what does my relationship with my customer actually look like?

10:40 - 11:30 Talk Fast: Millisecond Marketing

Solution Room:
When was the last time you read a whole book? IBM’s Chief Evangelist reckons you get “10 words” to establish yourself as a modern marketer. Attention spans have shortened. Media bombards us all the time. We meld minds in this session: a marketer and a neuroscientist ask how change is necessary. What does frictionlessness even mean when everyone else is frictionless, too?

11:35 - 12:25 The Long Term

Crowdfluencer:
“Short-termism” is a scourge. It was rated as the most likely cultural reason for digital project failure in our 2018 Digital Trends Report. Successful businesses tout their long-termism, from Amazon, to Unilever. What are the practical steps for making your business think long term? What are the planning processes? How do you structure incentives? We look at problems with short-termism, and how to remove them.

10:40 - 11:30 Turning Brexit into Tech-xit

Crowdfluencer:
In March, Britain will leave the European Union. We bring you an economic and digital expert, who can guide you through what steps you must take to manage the process; whether that’s your Just-in-Time supply chains or your access to European Markets.

11:35 - 12:25 Biometric Keys

Crowdfluencer:
From McDonald’s Face-Pay in China, or 2FA for Gmail, what will settle as the dominant way biometric keys unlock our services? And how should you prepare? Biometric data is extremely sensitive. Facebook acted as an arbiter of identity for many businesses, and was hacked - what are the security concerns of the biometric tide? Are there downsides to the mass collection of sensitive data?

12:30 - 14:00 Lunch & Concept Tables

14:05 - 14:55 The Experiential Bank

Crowdfluencer:
Computers were not aesthetic or sexy; Apple made them both. Now, financial services are at risk of becoming attractive and well-designed, which is no good for any of the incumbents. But is this what gives them a competitive advantage? Do they have a competitive advantage at all? Join this provocative session from a Challenger Bank which can explain how they explain their success to date.

15:00 - 15:50 I WANT IT NOW

Crowdfluencer:
The age of instantaneousness is here. We’re in the age of Deliveroo and Ocado and Uber EATS. We’re in the age of Amazon next-day delivery. One element of “friction”: what’s the effort investment and time frame between your customer wanting your product, and having it? The glamorous front-end is a facade; these require vast industrial back-ends that deliver products. It’s a world of partnerships and lorries and motorways. How do you make it “instant”?

14:05 - 14:55 Virtual Discovery

Speed Dating:
Today, VR and AR have two use cases: training, and product discovery. Examine some of those uses with a VR/AR expert and hear how they’re being used in your peers’ businesses. These are wholly immersive learning tools: are they applicable to your business?

15:00 - 15:50 We're all "Unsustainable" in the Long Run

Crowdfluencer:
For some companies, the writing is on the wall. Long-term decline is obvious; a forthcoming technology may make your product redundant, or its rolling out anyway. We'll discuss examples of companies which have examined a prospective long-term decline: and how they’re planning to fight back.

14:05 - 14:55 Platformification

Speed Dating:
One of the benefits of a platform business model is that it enables you to iterate new products on existing customer relationships. But how do you do this without diluting your original business? What are some examples of this done extremely well? We discuss platforms and how you can iterate service Y on top of service X.

15:00 - 15:50 Filter Bubbles: Establishing Diversity through Thought

Speed Dating:
Most organisations purport to want people who “think differently”. But most people judge competence based on their similarity. “Diversity of thought” is vital for business success. How can you ensure a wide range of competencies, ideas and attitudes in your organisation in the age of filter bubbles? And how do you arrange those people so that you enhance your strength, rather than slowing your business down?

16:00 - 16:25 Concept Tables

16:25 - 17:05 The New Digital Entrants

Keynote:
Best in class: how did the digital darlings get to where they are today? What trends are they riding? And how can your organisation ride the same wave? Will they disrupt their industries? Or is there still room for them to fail?

17:10 - 17:30 Visionary Keynote, Turning it Around

Keynote:
We've talked a lot about failure - but here are some businesses who faced ruin, and turned it around.

17:30 - 19:30 Networking Drinks

Speed Dating:
Personalise like Netflix. Personalise like Spotify. But what these masters of personalisation have in common is piles of content to sift through. Personalisation is supremely relevant: it’s what they do. What level of granularity is appropriate for your service? How to personalise without irritating the customer? “Trust” is vague. Ask: what does my relationship with my customer actually look like?

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