The independent community for disruptive business and technology leaders
Schoolkids are striking off school; central London has been shut down with protests. Consumers are publicly shaming organisations that don’t align with sustainability objectives. How can you adjust your business to align with what your customers are calling for? We look at how to detox your supply chain.
Find old films slower than you used to? Struggle to finish book chapters? Welcome to the new impatience. This is the fug of consciousness brought in by modernity. It has specific demands for your customer journeys, your interfaces, and for how you treat your customers.
What did you do the last time you were excited about something? Did you tweet? Tell a friend? Tell the Facebook world? When excited by a brand story, consumers are your most powerful advocates. We hear from a brand who has harnessed the power of the Enthusiastic Consumer through digital and learn just how they do it.
If you want evidence that humans are inefficient, look at emails. Think of the time people spend curating beautiful emails to satisfy our sensitive social brains. But is automating always more efficient? We look at the areas that are ripe for automation and those that aren’t.