The independent community for disruptive business and technology leaders
Join senior ecommerce and marketing leaders from major brands to explore the latest thinking on how developing a sophisticated picture of your consumers could radically alter your approach to building experiences.
Dr Shira Agasi will share some of her work, delving into how understanding your customers’ “digital body language” can help deliver better customer experience, before a fascinating roundtable discussion amongst industry peers.
Speaker - Dr Shira Agasi
Dr Shira Agasi has a PhD in Organisational Behaviour from the University of Toronto. She uses her understanding of the psychology and sociology of how people interact with organisations and brands to uncover their decision-making and cognitive processes. Her work at Clicktale centers on translating the implicit cues of consumers into actionable behavioural insights. Shira’s approach to consumer behaviours through form analytics gives Clicktale the ability to pinpoint which areas in the form relate to poor lifetime value and trust in a brand, and which enhance them, as well as to distinguish between visitors’ intent and motivation to share information with a brand.
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Please note this event is for 12 x C-level, VPs, Directors, Heads and Senior Managers in areas including marketing, customer experience, data, digital, product, mobile, innovation and strategy.