Innovation is the most valuable component of growth and differentiation. The key to innovation is experimentation, so how do brands test, validate and learn across all channels and applications - without risking hard-won customer loyalty?

Experimentation is critical to success in the digital age, enabling brands to verify new ideas rapidly and deliver an optimal customer experience and innovative digital products. Join your peers for a convivial evening to explore how culture of experimentation can thrive in the enterprise.

• Which areas of the digital experience are ripe for experimentation?
• What are the most common reasons why digital initiatives sometimes miss the mark?
• How can you adopt an evidence-based approach to optimising the digital products and the customer experience, particularly across multiple touchpoints?
• What are the commercial and operational realities of the ‘fail fast’ mantra? When does failure actually lead to leaps in the quality of the digital experience?
• How can validation and testing be expedited without risking customer satisfaction?
• How can cross-functional teams be supported to generate new ideas, optimise revenue and improve the customer experience?
• What are the cultural and organisational obstacles to embedding a culture of experimentation? How can these be overcome?

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