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The Gherkin

 Data Enlightenment Evening 

 Data power, AI and the future of sales 
 18:00 - 21:30 
 Wednesday 22 May 2019 
The Gherkin, London 

Data power is changing how we see the world. It offers business a critical opportunity to augment experience with solid evidence.

Despite masses of reporting, sales teams are often behind when it comes to data-powered decision-making. For those who bring data right into the heart of operations, deals are won faster and AI innovation leads the way.

Engage with cutting-edge thinking and meet leaders from data lead sales operations who are leaving bias behind.

Join our lively evening to discover your path to data enlightenment.

18.00 Registration and drinks reception

18.25 Welcome and introductions

18.30 The product is wrong, and the price is too high! Will technology be able to solve this conundrum?
Dr Kenneth Le Meunier-FitzhughSenior Lecturer Marketing, University of East Anglia

18.45 Sales Accuracy: Getting Good at Predicting the Future
Steve Morrow, UK and Ireland Country Manager, Tableau

19.00 Establishing a data-culture in sales

Tom Perry, Senior Director, Data, Insights and Integration, Elsevier

19.15 The path to data enlightenment

  • The rational versus the emotional - what’s the right balance for sales?
  • Where can behavioural data make a difference to productivity and enablement?
  • What can experimentation do for sales operations?
  • The power of the algorithm: where can AI really bring value?
  • Is a data culture realistic? Does ego too often stand in the way of change?

20.00 Closing remarks, drinks, canapés and networking



Dr Kenneth Le Meunier-Fitzhugh

Kenneth Le Meunier-FitzHugh Kenneth is Senior Lecturer in Marketing at the University of East Anglia. He has a range of publications in academic journals on the area of sales including the Journal of Personal Selling and Sales Management, European Journal of Marketing and Journal of Business Research. He has a number of books in print including: The Oxford Handbook of Strategic Sales and Sales Management and Creating Effective Sales and Marketing Relationships. Ken has held senior sales roles in the past for international organisations, including EMI and Yamaha. He currently also works with a number of leading Business Schools, including Warwick Business School and IMD (Switzerland).


In partnership with 



This is a private event for members of our community. Membership is free and takes less than 5 minutes to complete.  As a member, you will have access to this and other complimentary events. Learn more.

This event is for 18 x C-level, VPs, Directors, Heads and the drivers of live projects whose responsibilities include insight, executive, data, customer experience, transformation, strategy, contact centre, sales, conversion, growth, innovation, insight, commercial strategy and analytics.

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