The independent community for disruptive business and technology leaders
Data power is changing how we see the world. It offers business a critical opportunity to augment experience with solid evidence.
Despite masses of reporting, sales teams are often behind when it comes to data-powered decision-making. For those who bring data right into the heart of operations, deals are won faster and AI innovation leads the way.
Engage with cutting-edge thinking and meet leaders from data lead sales operations who are leaving bias behind.
Join our lively evening to discover your path to data enlightenment.
18.00 Registration and drinks reception
18.25 Welcome and introductions
18.30 The product is wrong, and the price is too high! Will technology be able to solve this conundrum?
Dr Kenneth Le Meunier-Fitzhugh, Senior Lecturer Marketing, University of East Anglia
18.45 Sales Accuracy: Getting Good at Predicting the Future
Steve Morrow, UK and Ireland Country Manager, Tableau
19.00 Establishing a data-culture in sales
Tom Perry, Senior Director, Data, Insights and Integration, Elsevier
19.15 The path to data enlightenment
20.00 Closing remarks, drinks, canapés and networking
Dr Kenneth Le Meunier-Fitzhugh
Kenneth is Senior Lecturer in Marketing at the University of East Anglia. He has a range of publications in academic journals on the area of sales including the Journal of Personal Selling and Sales Management, European Journal of Marketing and Journal of Business Research. He has a number of books in print including: The Oxford Handbook of Strategic Sales and Sales Management and Creating Effective Sales and Marketing Relationships. Ken has held senior sales roles in the past for international organisations, including EMI and Yamaha. He currently also works with a number of leading Business Schools, including Warwick Business School and IMD (Switzerland).
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This is a private event for members of our community. Membership is free and takes less than 5 minutes to complete. As a member, you will have access to this and other complimentary events. Learn more.
This event is for 18 x C-level, VPs, Directors, Heads and the drivers of live projects whose responsibilities include insight, executive, data, customer experience, transformation, strategy, contact centre, sales, conversion, growth, innovation, insight, commercial strategy and analytics.