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 Digital Factory Dinner 

 Optimising digital assets through The Digital Factory 
 18:30 - 22:30 
 Thursday 26 April 2018 
The Gherkin, London  

As customers demand seamless interactions with brands across all channels, delivering the digital experience is becoming more complex. Consistency and speed are essential to outpace competitors, but how can this be achieved across vast digital estates?

Join digital leaders from major brands to explore how to embed operational efficiency across a multi-brand organisation to restore competitive advantage.

  • How is the delivery of great digital experiences becoming more complex?
  • What are the main constraints in achieving visibility over thousands of disparate digital assets?
  • What is the best approach to reduce complexity and standardise processes across multiple brands, sites and campaigns?
  • What governance challenges are presented in a global, multi-brand environment?
  • What is the role of open APIs in driving efficiency with agencies and suppliers?
  • Where do the best opportunities for cost reduction lie?
  • What is the key to competitive advantage when brands are all consistently aiming to ‘wow’ with digital experiences?

In Partnership with 

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This is a private event for members of our community. Membership is free and takes less than 5 minutes. As a member, you will have access to this and other complimentary events. Learn more

This event is for 12 x C-level, VPs, Directors, and Heads in areas including customer experience, digital transformation, marketing, innovation, business change, website, app, platform, online marketing, operations, digital, client, data, information, product, customer marketing, eCommerce, multi-channel, online, growth, mobile, CRM, user experience, and insight.

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