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The phenomenon of the platform economy and its transformative impact on the competitive landscape and established brands has gripped the media in the past few years.

"85% of respondents stated that they already had a platform strategy at varying stages of maturity"

Our most recent research around the impact and implications of the platform economy, dispels the myth that ‘platforms are just for tech companies’.

In fact only 9% of respondents stated that they had no current plans to develop a platform strategy.

The message that platforms are seen as fundamental to success for Nimbus Ninety members was reinforced when members were asked what they thought would happen to their investments in platforms in the next 18 months. The answer to this question was a resounding increase at 56% with only 4% selecting decrease.

When asked to describe their approach to accessing, using and developing platforms, the most popular response was in-house design and build at 51%, followed by off-the-shelf at 40% and joint venture/alliance at 35%.

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Examine the impact and implications of the platform economy.

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Our Members

  • Amazon

  • Burberry

  • Virgin

  • BBC

  • HM Revenue & Customs

  • Coca-Cola

  • Barclays

  • Deliveroo

  • UCL

  • Sky

  • Ticketmaster

  • Aviva

  • Rolls Royce

  • Dyson

  • Financial Times

  • Facebook

  • OVO Energy

  • TalkTalk

About Nimbus Ninety

As the independent community for disruptive business and technology leaders, we are the trusted market voice on the impact and implications of evolving digital business trends.

Our community is made up of a broad range of senior stakeholders responsible for driving digital transformation initiatives across business and technology functions. For 13 years, our insightful, member-led reports and thought leadership activities have helped members stay abreast of the latest disruptive trends and define their digital and strategic agendas.


Examine the impact and implications of the platform economy.

Download the Report