The independent community for disruptive business and technology leaders
To win in the experience economy, technology investment on its own is not enough. A more profound shift, encompassing mindset and operating model, is required. How do you instigate a deeper level of change? What is the path from legacy brand to disruptor?
Join fellow technology and business leaders to build a roadmap to deep-level digital change.
08.00 Registration and coffee
08.30 Welcome and introduction
Paul Fennemore, Digital Transformation Consultant, Sitecore
08.40 Presentation: The forces disrupting brands today
Cleve Gibbon, Chief Marketing Technology Officer, Cognifide
08.55 The full lifecycle planning approach
What is the lifecycle planning approach to lasting digital change? Understand how this step-by-step process aligns experience with capability.
Herb Van Der Raad, Head of Consulting, Cognifide
09.15 Interactive session
Put the lifecycle planning model to the test with two hypothetical case studies. Our facilitators will guide you through through each step to:
10.10 Feedback and discussion
10.30 Session ends
In partnership with:
This is a private event for members of our community. Membership is free and takes less than 5 minutes. As a member, you will have access to this and other complementary events. Learn more
This event is for 15 x C-level, VPs, Directors, and Heads whose responsibilities include transformation, technology, information, marketing, digital, e-commerce, customers, new markets, growth, or platforms.