As expectations evolve, brands must look forward to stay ahead.

Tech-driven change is accelerating and building brilliant new experiences is getting harder. Consumers can feel digitally superior to the brands that they interact with, whilst loyalty is waning. How do you navigate this landscape of shifting expectations, and know which trends are vital to follow?

Join us for breakfast to explore the world of the future shopper - their mindset, behaviour, and the tech that matters - based on brand new research and insight.

08.00 Arrive and breakfast

08.30 Welcome and Introduction

Paul Fennemore, Digital Transformation Consultant, Sitecore

08.40 Presentation: The Future Shopper Trends

• The behaviours and habits of today’s shoppers
• Amazon: compete, collaborate or both? 
• Where has all the loyalty gone? 
• The digitally innovative retailer
• Zero UI - a new dimension of brand experience 

08.55 Interactive session: The full lifecycle planning approach

What is the lifecycle planning approach to lasting digital change? Understand how this step-by-step process aligns experience with capability.

Hugh Fletcher, Global Head of Consultancy and Innovation, Salmon 

09.10 Roundtable Analysis

Break into small roundtables to discuss the following points and build 5 key takeaways:

• Which trends are most visible in your sector?
• Which companies are ahead and why?
• Which channels have the most potential?
• What technology will be critical to the digital innovation customers want?
• Will brand increasingly come second to experience? If so, how can you adapt?
• What other factors are driving change?

10.10 Feedback and top takeaways from each table

10.30 Session ends

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