As expectations evolve, brands must look forward to stay ahead.
Tech-driven change is accelerating, and building brilliant new experiences is getting harder. Consumers can feel digitally superior to the brands that they interact with, whilst loyalty is waning. How do you navigate this landscape of shifting expectations, and know which trends are vital to follow?
Join us for breakfast to explore the world of the future shopper - their mindset, behaviour, and the tech that matters - based on brand new research and insight.
08.00 Arrive and breakfast
08.30 Welcome and Introduction
Paul Fennemore, Digital Transformation Consultant, Sitecore
08.40 The Tectonic Shifts in Consumer Behaviour
Paul Fennemore, Digital Transformation Consultant, Sitecore
09.00 Presentation: The Future Shopper Trends
- The growing influence of the “interface imperialists”
- Zero UI
- The role and ownership of infrastructure
- The importance of delivery
- Loyalty to service, not brand
- Programmatic Commerce
Hugh Fletcher, Global Head of Consultancy and Innovation, Wunderman Commerce
09.30 Roundtable Analysis
Break into small roundtables to discuss the following points and build 5 key takeaways:
- How will digital commerce affect your business and your customers? What trends read across to your sector? Is it an opportunity or a threat?
- What would need to change in your business to take advantage of either digital commerce or new customer expectations in general?
- How can you keep delivering day to day results, whilst strategically building for the future?
- How will your brand operate in a screen-less world – what would your zero-UI corporate identity be?
10.20 Feedback and top takeaways from each table
10.30 Session ends
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