Zetter Townhouse

 Future of Brands does Breakfast 

 The trends shaping how customers will behave and buy 

Time
 08:00 - 10:30 
Calendar
 Tuesday 2 October 2018 
Location
 Zetter Townhouse, Clerkenwell 

As expectations evolve, brands must look forward to stay ahead.

Tech-driven change is accelerating, and building brilliant new experiences is getting harder. Consumers can feel digitally superior to the brands that they interact with, whilst loyalty is waning. How do you navigate this landscape of shifting expectations, and know which trends are vital to follow?

Join us for breakfast to explore the world of the future shopper - their mindset, behaviour, and the tech that matters - based on brand new research and insight.

08.00 Arrive and breakfast

08.30 Welcome and Introduction

Paul Fennemore, Digital Transformation Consultant, Sitecore

08.40 The Tectonic Shifts in Consumer Behaviour

Paul Fennemore, Digital Transformation Consultant, Sitecore

09.00 Presentation: The Future Shopper Trends

  • The growing influence of the “interface imperialists”
  • Zero UI
  • The role and ownership of infrastructure
  • The importance of delivery
  • Loyalty to service, not brand
  • Programmatic Commerce

Hugh FletcherGlobal Head of Consultancy and Innovation, Wunderman Commerce

09.30 Roundtable Analysis

Break into small roundtables to discuss the following points and build 5 key takeaways:

  • How will digital commerce affect your business and your customers? What trends read across to your sector? Is it an opportunity or a threat?
  • What would need to change in your business to take advantage of either digital commerce or new customer expectations in general?
  • How can you keep delivering day to day results, whilst strategically building for the future?
  • How will your brand operate in a screen-less world – what would your zero-UI corporate identity be?

10.20 Feedback and top takeaways from each table

10.30 Session ends

In partnerships with:

Sponsor Website Logos - Sitecore-728716-edited-157376-edited-952955-editedwunderman

Registration

This is a private event for members of our community. Membership is free and takes less than 5 minutes. As a member, you will have access to this and other complementary events. Learn more

This event is for 15 x C-level, VPs, Directors, and Heads whose responsibilities include transformation, technology, information, marketing, digital, e-commerce, customers, new markets, growth, or platforms.

Register an Interest