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Brands are collecting and using more consumer data than ever before: to capture new customers, accelerate repeat purchases and ultimately, create customer advocacy.
However, the consumer’s understanding of how brands use their data is increasing - they know we collect it, track it, and use it for commercial gain. As more channels and touchpoints are introduced, brands will need to collect more data to piece together an evermore fragmented picture of the customer.
How will you demonstrate that you are using data in the ‘right’ way and providing the value exchange customers are now demanding? How will you maximise the opportunity for data-driven multichannel marketing, whilst remaining customer-first?
Join senior peers to explore how a customer-first CRM strategy has never been more essential with the rise of the data-conscious consumer.
08.00 Arrive and breakfast
08.30 Welcome and Introduction
08.45 Marketing in a post #DeleteFacebook world
09.05 Interview: Using customer data in a 'customer-first' way?
Graeme McDermott, Chief Data Officer, Addison Lee
09.25 Interactive Session: The Challenges vs. The Opportunities
In groups we will brainstorm how to overcome data-driven marketing challenges, whilst identifying how to maximise the new opportunities for CRM teams. These solutions will help you create/ adapt your customer-first CRM strategy.
10.30 Session Ends
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This is a private event for members of our community. Membership is free and takes less than 5 minutes. As a member, you will have access to this and other complementary events. Learn more
This event is for 15 x C-level, VPs, Directors, and Heads whose responsibilities include Customer Strategy and Planning, Data, CRM, Loyalty, Performance & Digital Marketing, Brand & Campaigns, Marketing Communications and Remarketing.