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 Navigating the Storm 

 Fuelling innovation with social data 
Time
 08:40 - 10:30 BST 
Calendar
 Tuesday 9 June 2020 
Location
 Virtual Event - Taking Place on Zoom 

The global health crisis has elicited a thirst for data to help navigate this unprecedented time of uncertainty and change. As the impacts of COVID-19 are felt and discussed by consumers around the globe, social data offers a vantage point on the vital trends emerging as societies shift.

To successfully innovate and reposition for an altered consumer landscape, CPG leaders must identify meaningful near-term impacts whilst also getting ahead of the longer-term trends and behaviour change that will reshape categories.

Join insights, analytics and digital marketing leaders to explore how brands can systematically and scientifically approach social data and adapt insights strategy to successfully navigate the storm of change.

08:40 Join

08:45 Welcome by Emma Taylor, Founder of Nimbus Ninety

08:50 Objectivity in a crisis: identifying and prioritising trends

Phil Norminton, Head of Insight, Black Swan

09:00 Industry response 1

Lori Beck, VP Consumer Insights at Coty

09:10 Industry response 2

Ben Sutherland, Chief Digital Officer, Diageo

09:20 Interactive Discussion Groups
Share experiences with peers in our facilitated discussion zones to explore, insights, skills and attitudes, forging three actions to guide strategy.

  • Discussion 1: Predicting short-term trends versus lasting impacts

    • Maneesh Kaushik, Senior Director, Strategic Growth and Insights at PepsiCo
  • Discussion 2: Embedding agility in the insights function

    • Lori Beck, VP Consumer Insights at Coty
  • Discussion 3: Essential skills for insights teams to navigate rapid change

    • Lara Ramdin, Head of Innovation, R&D at Molson Coors
  • Discussion 4:  What’s the role of AI and insights technology in research? 

    • Tarv Nijjar, Global Leader Strategic Initiatives - Digital Technologies Global at Mars

10:05 Fireside Chat and Q&A 

10:30 Thank You and Close

In partnership with:

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Speaker, Host - Lori Beck

Lori Beck

Lori is the VP of Consumer Insight at Coty, and has been involved with companies like RB, Unilever, Kantar and Nielsen. She has been a consumer champion throughout her career, and is passionate about unlocking and actioning consumer and market insight to drive business growth.

Speaker - Phil Norminton

Phil Norminton

Phil has spent a career driving business impact from data & insight, having led teams, clients and business units in and across developing and developed markets.  Phil has operated both agency side, and client side, including ten years at PepsiCo in a variety of insight, customer strategy and commercial roles.

At Black Swan Data, Phil leads our team of insight professionals, using big data and predictive analytics to help clients drive advantaged category strategies, innovation and brand positioning & communications.

Speaker, Host - Ben Sutherland

Ben Sutherland

Ben is an experienced marketer and spent the start of his career at agencies finally helping grow iProspect into the largest Digital Performance agency in the UK in his role of Chief Performance Officer at iProspect.  In this role Ben managed the Bought, Owned and Earned products as well as developing the Consulting & Analytics practice.  From iProspect he moved into the role of Diageo's first ever Chief Digital Officer. At Diageo, Ben focuses on helping to shaping the digital future for the global business, with his role coveringeCommerce, technology, global media partners, digital marketing and digital talent, as well as guiding strategic investment for the company.

Host - Maneesh Kaushik

Maneesh

Senior leader leveraging 21 years of experience across Insights & Strategy to drive business growth. Global remit, with depth of experience across key markets in US, Europe, Middle East, Asia. LATAM & China. Industry Thought leader, a speaker @ Cannes Lions 2018 on "Social Prediction: Understanding What Consumers Want" & authored an ESOMAR paper on "How cultures influence shopper behavior"

Host - Tarv Nijjar

Tarv

10+ Years’ experience working at Mars Incorporated in a variety of market and global roles in Sales, Strategy, Finance and no Digital Technologies.  Part of the teams responsible to lead both the Customer transformation of Mars Inc back in 2016 and also the Finance Digital Transformation in 2018.  Now part of the Advanced Analytics, Digital Demand and Data Integration area of Digital Technologies, driving strategic initiatives and change at 100x speed across the Globe.  

Host - Lara Ramdin, Head of Innovation at Molson Coors

 

Registration

This is a private event for members of our community. Membership is free and takes less than 5 minutes. As a member, you will have access to this and other complimentary events. 

This event is for 25 x VPs, Directors, Heads, Senior Managers and the drivers of live projects whose responsibilities include Insight, Consumer & Market Insights (CMI), Trends, Market Research, Marketing Innovation, Marketing Analytics, Foresight, Marketing Strategy and Digital Transformation.

Register to Attend