Proving ROI, aligning sales and marketing, and reducing the complexity of marketing technology are some of the top challenges for marketers today. With businesses fighting for attention from consumers, connecting the dots is increasingly important for survival.
Join senior marketing and technology peers in discussing the benefits of marketing automation to your business, and drive outcomes from marketing strategy.
08.00 Arrive, coffee, breakfast
08.30 Introduction
08.40 Building on the foundations for marketing automation success
Marketing automation, when built on solid foundations, can transform your digital marketing strategy. How can you ensure that your business is ready to maximise its potential for success with Marketing Automation?
09.00 Interactive session: Planning your path to maturity
Guided by expert facilitators, take a critical look at the benefits of marketing automation and driving outcomes from new marketing solutions. Map and explore common pain points, discover their root causes and unexpected knock-on effects, as well as strategies to move forward.
- How can you succeed when selecting your approach?
- How can you lay the foundations for marketing automation, and create common goals across the business?
- What are the common pitfalls in the business that impede innovation?
- How can you succeed when implementing your approach?
- How can you reduce Martech complexity and leverage data to create a 360 view of the customer and a personalised omni-channel experience?
- What are the options for scaling automation?
- How do you look beyond implementation and optimisation?
- How can you assess ROI and integrate automation with existing marketing processes?
- How can you govern an end-to-end programme through change and "business as usual"?
09.45 Feedback and group discussion
10.15 Top 3 takeaways
10.30 Session ends
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