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EPISODE 1: REFRAMING THE DATA VALUE EXCHANGE
DATA AT THE SPEED OF TRUST
DATA IS THE NEW OIL AND TRUST IS THE NEW DISRUPTOR
WEBINAR SERIES, IN PARTNERSHIP WITH MPARTICLE
Time
15:00-15:30 GMT
Calendar
Wednesday 20 October 2021
Location
 Virtual Event 

Join us for a three-part webinar series that will look under the bonnet on data dos and don’ts for building customer trust.

Worldwide lockdowns have created a dramatic rise in e-commerce and accelerated the rate at which customers interact with brands online. This shift is revamping customer expectations. To stay ahead, brands need to build trusting relationships with customers. This means continuously demonstrating their ability to not only manage their data safely but also utilise it to deliver highly personalised and prized customer experiences online. 

But in a world of multiple customer communication channels and omnipresent data gathering, how can organisations manage customer data in ways that are secure, transparent and responsive? 

Join us for a series of discussions focussed on how to build customer trust throughout the data lifecycle. We’ll bring you industry vanguards and subject matter experts to challenge your thinking and equipped you with a new set of strategies to close the customer trust gap. 

 

Joshua Wass - Speaker Page Joshua Wass, Performance Data Lead, English Institute of Sport

Joshua Wass is a MRes graduate from St Marys University and a Chartered Scientist. As a Sports Scientist, Joshua has a range of experience in High Performance Sport. Having worked in professional football for over 5 years as a Sports Scientist to now supporting Olympic and Paralympic sports. Currently, Joshua is working for the English Institute of Sport, Leading the Athlete Health Intelligence team. In 2020, Joshua was appointed Deputy Chair of the British Association of Sport and Exercise Science (BASES) Sport and Performance Division.

 

Helen KingHelen King, Head of Transformation, SAGE Publishing

Helen King is Head of Transformation at SAGE Publishing. Helen works across Sage’s business areas to help teams understand how data and digital technologies can support their current business needs, drive business efficiencies and create new business opportunities. Helen has worked in publishing industry for many years focusing on product development, innovation and strategy development.

 

Karen GallantryKaren Gallantry, General Manager, mParticle

Karen leads mParticle's international business outside of North America. As a veteran of the IT industry, she remembers Y2k, selling hardware for on-prem data centres, and is grateful for the innovation that SaaS business provides us today. With a passion for helping customers and employees meet and exceed their goals, she believes mParticle represents an innovation for simplification of customer data flows to maximise experiences for B2B brands and their customer engagement.

WEDNESDAY 1 DECEMBER I 12:00-12:45 GMT
EPISODE 2: CLOSING THE TRUST GAP

The stakes are high. One poorly targeted interaction or data breach can undo years of relationship building and lose the hard-won trust of many key customers. So how can brands better manage their data strategy to prevent a trust gap from emerging? Join us as we speak to industry insiders and uncover how they’ve simplified their customer data to better understand their customers and give them more of the kinds of interactions they value.

EPISODE 3: TECHNOLOGY STACKS THAT MAKE IT PERSONAL

THURSDAY 20 JANUARY I 12:00-12:45 GMT
EPISODE 3: TECHNOLOGY STACKS THAT MAKE IT PERSONAL

How are tech stacks evolving to keep pace with changing customer expectations? In this session, we speak to leaders from brands who are re-imagining and re-engineering their technology stacks to intelligently analyse myriads of data and deliver personalised, meaningful interactions with customers when they matter most.

 

PREVIOUS EPISODES

EPISODE 1: REFRAMING THE DATA VALUE EXCHANGE

WEDNESDAY 20 OCTOBER I 15:00-15:30 GMT
EPISODE 1: REFRAMING THE DATA VALUE EXCHANGE

In brands we trust. Or do we? Increasingly customers are asking critical questions about what they receive in exchange for the data they share. In our first episode, we bring together big-thinkers from data-wise businesses to explore how to transform your data strategy into one that’s built on trust and customer consent.

Joshua Wass, Performance Data Lead, English Institute of Sport
Helen King, Head of Transformation, SAGE Publishing
Karen Gallantry, General Manager, mParticle

REGISTRATION

This is a private event for members of our community. Membership is free and takes less than 5 minutes. As a member, you will have access to this and other complimentary events. Learn more.

This event is for 35 attendees (per episode) x C-level, VPs, Directors, Heads and the drivers of live projects in Customer, CX, UX, Data, Data Management and Customer marketing.

Register to Attend

In partnership with

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