In a short time, data-driven companies have come to dominate the world’s most valuable and high growth enterprises.
Leaders in the field use AI and Machine Learning to demonstrate a deep-level understanding of their customers, using the stream of data to experiment, iterate and enrich products, building insurmountable competitive advantage along the way.
To become data-driven, enterprises need to fundamentally rethink the role of data, and transform how process, culture, and technology intersect. This requires relentless orientation towards the customer, robust data strategy, defined leadership, and democratising access to data through key technology investment.
Join fellow technology leaders to explore the vital concepts that power data-driven growth, benchmark your approach against digital pioneers in the UK, Europe and beyond, and discover the cutting-edge tools for fast experimentation and development of value propositions.
14.00 Welcome by Emma Taylor, Founder of Nimbus Ninety
14.05 The Secret to a Data-Driven Enterprise
What do the best-in-class data-driven enterprises have in common? This latest research by DataStax benchmarks organisations across Europe, and evaluates how COVID-19 is reshaping data and digital transformation objectives.
Bryan Kirschner, Vice President Strategy, DataStax
14.20 Poll: How data-driven are you?
14.25 Fireside Chat
15.00 Q&A and responses to poll
- How do you treat data as an ‘asset’ in practice and who is responsible?
- Where does data architecture undermine ambitions to become data-driven?
- Where can data sharpen competitive edge and drive new products and services?
- What does democratising data actually look like? What is the role of APIs and data marketplaces?
- Has data and digital transformation strategy become more ambitious in light of COVID-19?
- What is the roadmap to accelerate the data-driven journey?
15.30 Thank You and Close
In partnership with
Bryan Kirschner is Vice President, Strategy at DataStax. For more than 20 years he has helped large organizations build and execute strategy when they are seeking new ways forward and a future materially different from their past. He specializes in removing fear, uncertainty, and doubt from strategic decision-making through empirical data and market sensing. In 2006, he was named the first Director of Open Source Strategy in the history of Microsoft. The company’s reorientation toward constructive engagement with Open Source developers, users, and buyers drove significant advances in business results, engagement with customers, and standing with regulators. Later he was instrumental in a task force that resulted in then-CEO Steve Ballmer’s 2010 landmark speech declaring that Microsoft was “all in” on cloud computing. Bryan founded the Apigee Institute in 2013, bringing Apigee customers, world-class experts, and groundbreaking research together to help enterprises accelerate digital transformation. Following the company’s acquisition by Google, he led research and strategy for Google Cloud Developer Relations and DevOps Platform.
Dr Kerem Tomak
Dr Kerem Tomak studied mathematics, economics and information systems in Turkey and the USA. He embarked on his professional career as an assistant professor at the University of Texas, Austin. Dr. Tomak brings more than 15 years of experience as a data scientist and an executive. He is the founder and head of Big Data, Advanced Analytics and AI division at Commerzbank AG as well as a supervisory board member of Main Incubator. He has expertise in the areas of hybrid-multi-cloud architectures for scaling data driven products, AI/Machine learning applications in retail and financial services, digital transformation, omnichannel and cross-device attribution, price and revenue optimization, promotion effectiveness, yield optimization in digital marketing and real time analytics. He has managed mid and large-size analytics and digital marketing teams in Fortune 500 companies including Google and Yahoo and delivered large scale analytics solutions for marketing and merchandising departments for retailers like Walmart and Macy’s in the USA. His out-of-the box thinking and problem solving skills led to 4 patent awards and numerous academic publications. He is also a lecturer at the Frankfurt School of Finance and Management in the Applied Data Science Masters program as well as a sought after speaker in Big Data and BI Platforms for Analytics.
Oliver leads digital strategy in EMEA for Apigee Google Cloud where he advises executives on their digital strategies and execution. Prior to joining Google, Oliver was part of the management team for Marks and Spencer Digital for 3.5 years, consulted with various start-ups and scale-ups where he specialised in distributed systems, APIs, building software teams and Agile, and was co-founder and CTO of his own platform business start-up.