The independent community for disruptive business and technology leaders
Recent social and political upheaval has contributed to a significant decline in trust. Confidence in institutions is low, whilst the growth of fake news has seriously damaged the credibility of media. Brands, many of which are seen as part of the establishment, are not immune to this growing climate of distrust.
At the same time, technology has more potential than ever to transform experiences for consumers all over the world. To personalise, predict and delight. Through data-rich and digitally-driven strategies, brands and their values can be vividly brought to life.
Earning and maintaining the trust of your customers is an increasingly complex business - but without it, innovative digital experiences count for very little. Join senior peers to explore how, in the post-truth era, brands can demonstrate trust and earn the loyalty of today’s demanding consumer.
18.25 Welcome and introduction
Mark Zablan, Chief Revenue Officer, Sitecore
18.30 The value of trust in a data-rich world
Amil Pasic, Director Assurance Innovation, EY
18.45 Delivering a personalised experience worldwide
James Dilley, Platform Team - Content & Data Lake, ASOS.com
19.00 The battle for trust: re-building loyalty
Deborah Womack, Data and CRM Director, Ralph Lauren
19.15 Panel Discussion
Dave Wallace, COO, Mirum; Chris Daplyn, CEO UK Group, Possible; Cleve Gibbon, Chief Marketing Technology Officer, Cognifide; Andreas Ortner, Head of Strategy, VML
19.45 Closing remarks
Drinks and canapés
In Partnership with
This is a private event for members of our community. Membership is free and takes less than 5 minutes. As a member, you will have access to this and other complementary events. Learn more
This event is for 45 x C-level, VPs, Directors, and Heads in areas including transformation, technology, information, marketing, digital, e-commere, customer, new markets, growth, platform.