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 The Future of Brands 

The future of brands in a post-truth era 
Time
 18:00 - 21:30 
Calendar
 Tuesday 1 May 2018 
Location
 Soho Hotel, London  

Recent social and political upheaval has contributed to a significant decline in trust. Confidence in institutions is low, whilst the growth of fake news has seriously damaged the credibility of media. Brands, many of which are seen as part of the establishment, are not immune to this growing climate of distrust.

At the same time, technology has more potential than ever to transform experiences for consumers all over the world. To personalise, predict and delight.  Through data-rich and digitally-driven strategies, brands and their values can be vividly brought to life.

Earning and maintaining the trust of your customers is an increasingly complex business - but without it, innovative digital experiences count for very little. Join senior peers to explore how, in the post-truth era, brands can demonstrate trust and earn the loyalty of today’s demanding consumer.

 

AGENDA

18:00 Arrival

18:25 Welcome and introduction

Mark Zablan, Chief Revenue Officer, Sitecore

18.30 The value of trust in a data-rich world

 Amil Pasic, Director Assurance Innovation, EY

18.45 Delivering a personalised experience worldwide

 James Dilley, Platform Team - Content & Data Lake, ASOS.com

19.00 The battle for trust: re-building loyalty 

Deborah Womack, Data and CRM Director, Ralph Lauren

19.15 Panel Discussion

Dave Wallace, COO, Mirum; Chris Daplyn, CEO UK Group, Possible; Cleve Gibbon, Chief Marketing Technology Officer, Cognifide; Andreas Ortner, Head of Strategy, VML

  • What are the principal forces shaping the development of today’s brands?
  • What are the key steps to define brand purpose and mission - particularly when consumer trust is at a low?
  • Putting data into context: how do you become data-driven, not data-drowned?
  • How can personalisation build trust and loyalty? How is it achieved across complex customer journeys with multiple touchpoints?
  • How are brands knitting together the digital and physical seamlessly to create highly innovative experiences?
  • Future-scanning: what are the key trends that will impact brands in the next 2, 5 or 10 years?

19.45 Closing remarks

Drinks and canapés

 In Partnership with 

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Registration

This is a private event for members of our community. Membership is free and takes less than 5 minutes. As a member, you will have access to this and other complementary events. Learn more

This event is for 45 x C-level, VPs, Directors, and Heads in areas including transformation, technology, information, marketing, digital, e-commere, customer, new markets, growth, platform.

Register an Interest