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John Lewis customers rave about going there – and about the experience of going there. It's nice to spend time in a John Lewis. It's the best place in the shopping centre. It might be the best place in the world.
Anna Burrell, Head of UX at John Lewis; and Steve Spyrou, UX Manager, have the fiendishly difficult task of taking that experience online. Uploading a department store requires UX sorcery, and now they're preparing to share their best magic with the outside world.
Whether that's traditional "user experience"; "customer experience", which sprinkles flakes of strategy over user experience; or "service design", which reviews everything about a service and finds improvements, Anna and Steve understand the end-to-end of how to make experience work for businesses and customers alike.
They will be arguing with me and everyone else about three extremely contentious statements in UX-land:
To get to the bottom of these, join us at John Lewis' Headquarters. Leave with a deep understanding of what makes your users tick.
120 Credits for Innovation Arcade Subscribers
This is part of our Innovation Arcade Premium Tier. But we're able to give away one free taster event per member. If you haven't already attended an Innovation Arcade event, and would like to use this at your first, click the registration link below.