Great brands grow with their customers. As more interaction is digital in nature, how do you harness the mass of behavioural data to reflect individual tastes and values?
Personalisation is at the core of the customer relationship. Most brands try it, few excel.
Inconsistent experience across channels and data privacy concerns are common. And creating relevant experiences is slow with implementation taking months instead of weeks.
To accelerate personalisation, join digital and e-commerce leaders at this evening event to discover cutting-edge approaches from brands championing this vital trend.
18:00 Registration opens. Drinks reception
18.25 Welcome and introduction
18.30 Building an emotional connection
18.45 The path to algorithmic personalisation
19.00 Scaling the personal touch
19.15 Panel Discussion: Moving from data to dynamic experiences
- How vital is personalisation to brands’ survival?
- What are the most innovative personalised experiences?
- From basic recommendations to AI: what approach works when?
- Understanding digital behaviours: how do you reflect your customers on and offline?
- Examples of real-time activation across channels
- Navigating the ‘personalisation paradox’ and avoiding poor experiences
- How can you get value from behavioural data amidst growing privacy concerns?
- How far can personalisation go? What future applications are on the horizon?
20.00 Closing remarks followed by drinks, canapés and networking
In partnership with:
Speaker - James Moore
James is General Manager of the UK Consumer Business at Trainline. Prior to that, James had leadership roles at the top table of fast growth tech companies - Amazon, eBay, EA Games, Betfair and Sky. James is passionate about building innovative customer propositions at the intersection of marketing, data and digital product and putting together great teams and processes to run them.
Speaker - Guy Hancox
Guy is the Analytics and Insight Manager for Waitrose Ecommerce where he has worked for the last 4 years. Prior to Waitrose Guy has lead the digital analytics team at Regus, O2 and BT. Guy has 20 years of digital experience on some of the UK's biggest brands. He has driven and delivered integrated GCP solutions blending analytics, online marketing and customer profile data to improve customer experience, marketing effectiveness and commercial performance. His core skills centre around exploiting data in the Cloud, building engagement from senior stakeholders and recruiting people with the skills to deliver and enthusing and bonding them into highly motivated teams that are ‘more than the sum of their parts’.
