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The Path to Personalisation

 A Faster Path to Personalisation 

 Discovering deeper customer engagement 
 18:00 - 21:30 
 Thursday 13 February 2020 
 The Mercer, London, EC2R 8AY 

Great brands grow with their customers. As more interaction is digital in nature, how do you harness the mass of behavioural data to reflect individual tastes and values?

Personalisation is at the core of the customer relationship. Most brands try it, few excel. 

Inconsistent experience across channels and data privacy concerns are common. And creating relevant experiences is slow with implementation taking months instead of weeks.

To accelerate personalisation, join digital and e-commerce leaders at this evening event to discover cutting-edge approaches from brands championing this vital trend.

18:00 Registration opens.  Drinks reception

18.25 Welcome and introduction

18.30 Building an emotional connection

18.45 The path to algorithmic personalisation

19.00 Scaling the personal touch

19.15 Panel Discussion: Moving from data to dynamic experiences

  • How vital is personalisation to brands’ survival?
  • What are the most innovative personalised experiences?
  • From basic recommendations to AI: what approach works when?
  • Understanding digital behaviours: how do you reflect your customers on and offline?
  • Examples of real-time activation across channels
  • Navigating the ‘personalisation paradox’ and avoiding poor experiences
  • How can you get value from behavioural data amidst growing privacy concerns?
  • How far can personalisation go? What future applications are on the horizon?

20.00 Closing remarks followed by drinks, canapés and networking

In partnership with:




Speaker - James Moore

James is General Manager of the UK Consumer Business at Trainline. Prior to that, James had leadership roles at the top table of fast growth tech companies - Amazon, eBay, EA Games, Betfair and Sky. James is passionate about building innovative customer propositions at the intersection of marketing, data and digital product and putting together great teams and processes to run them.

Speaker - Guy Hancox

Guy is the Analytics and Insight Manager for Waitrose Ecommerce where he has worked for the last 4 years. Prior to Waitrose Guy has lead the digital analytics team at Regus, O2 and BT. Guy has 20 years of digital experience on some of the UK's biggest brands. He has driven and delivered integrated GCP solutions blending analytics, online marketing and customer profile data to improve customer experience, marketing effectiveness and commercial performance. His core skills centre around exploiting data in the Cloud, building engagement from senior stakeholders and recruiting people with the skills to deliver and enthusing and bonding them into highly motivated teams that are ‘more than the sum of their parts’.


This is a private event for members of our community. Membership is free and takes less than 5 minutes. As a member, you will have access to this and other complimentary events. 

This event is for 25 x VPs, Directors, Heads, Senior Managers and the drivers of live projects whose responsibilities include Analytics, Customer Experience, Data, Digital, eCommerce, Loyalty, Marketing, Omnichannel, Online, Performance or Transformation. 

Register to Attend